• Kristi Crawford

How To Find New Avon Customers

If you don't know me that well, then you don't know that I am extremely shy and introverted person. However, as I started to want to grow my Avon business, I knew I couldn't let my shy, introverted personality get in the way. I had to figure out ways to find new customers and team members if I wanted to continue to grow.

Like many people in direct sales and multi-level marketing, I started with my warm list and people I knew such as friends and family. However, I also quickly realized that they were only going to buy so much from me and that I would need to expand my market. Many of the things I have done to become successful in branching out have been doing things that bring those who are interested in Avon to me. This made it much easier to engage with them because i know they are already interested in what I have to offer.

Here are my top 4 activities for finding new customers and team members:

1. Create a Warm List of people you know and/or come in contact with on a regular basis. This doesn’t have to be people you see daily. It could be people you see weekly, monthly, etc. This includes friends, family, your social media and phone contact list, people at your doctor’s offices, church, parents of your kids friends, parents or others at organizations or groups that you or your kids are involved with, just to name a few. Write down the first 40-50 people that come to your mind. Then reach out to them and offer to share your online store link, a brochure, or even the opportunity to join the business with you. If it’s someone you haven’t talked to in a while, re-build the relationship first by having a conversation and see where you can fit in and offer Avon in some form to them at that point.

This is a helpful warm list tool:

2. Create a Facebook Business Page and invite everyone on your Facebook friend list to like it. However, not everyone will. That’s why it’s important to use the post and share technique: Post to your business page then share the posts to your personal page, Facebook groups, etc. More people will see your post this way. Also, take advantage of all of the training tools Avon has to offer, such as the Avon Social Selling Series in Avon . It has great Social Selling tips, ideas and suggestions. You can also use Avon Social, an exclusive social media platform to share Avon and much more with your social following.

3. Ask your current customers for referrals. You can offer incentives for customer referrals. An example of this would be if they share your link or brochure and someone they know places an order with you, offer them a free gift (this could be something small from your starter kit) or a small discount (10% off next order with you).

4. Vendor event, craft shows, and community events where you can set up an Avon table is a great way to meet new people and get your name out there in the community as a local Avon representative. Usually you have to pay a small table fee to set up at these type of events. You can keep your table simple or do a more elaborate table set up, depending on what your goal for the event is. A simple table could consist of just brochures and a raffle basket with customer information cards to obtain contact information for potential customers or team members. These types of tables can be great for taking time to get to know the person you are talking to. You can also have items for sale (cash and carry). This can be as little or as much as you want. If your goal is on the spot sales, then having more cash and carry inventor will be helpful.

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