Doing Events with Avon
Events are one of my favorite ways to promote my Avon business. You often come in contact with a large number of people in a short amount of time, which can be beneficial to growing your business. There are many types and calibers of events – local churches, schools and fire halls; pop-up events at local businesses; community wide festivals; expos and conventions – to name a few.
I started doing events right off the bat – I was an Avon representative for just three weeks when I did my first event at a local school. I wasn’t quite sure what exactly to do, but I wanted to get myself out there and gain exposure in my area. I am a very shy, introverted person, so for me, events are great because people who are interested in what I have to offer are coming to me. As the years have gone on and I’ve done more and more events, I’ve learned a lot of tips and tricks along the way to make each event as successful as they can be.
First, it is important to understand that doing an event is an investment in your business. Most events charge a table fee. Most of the local events I do charge around $25-$40 per table, which I feel is reasonable for a 4-8 hour event. Some larger outdoor festivals and conventions can cost upwards of $100-$500 for a 3 day weekend. However, more expensive does not always equate to more successful or more foot traffic. We will talk about this in a little bit.
Once you book an event, you then need to decide what type of table you want to set up based on what your goal of the event is as well as your budget. Is your goal to meet and gain new contacts? New customers? Recruit new team members? Sell product? I personally do all of the above but all may not work for you or your budget.
A simple table can consist of a solid color bed sheet or table cloth you already own, or a plastic party table cloth from a dollar store (PS – as you start to do more events, dollar stores will be come your best friend!). If it is in your budget or as you grow, you can invest in an Avon branded table cloth from our print partner, Town and Country. For a simple table, you can set out brochures, a few samples (if you choose to invest in those), and have a raffle basket or product with a customer contact form that they can fill out to gain an entry into the raffle. If you’re on a tight budget, use things you already have around your house – a plastic container, basket or cover a shoe box with wrapping paper to have customers put their raffle ticket into. Here is the raffle ticket I use at my events:
Make sure you have your contact information, web store address and the WELCOME10 discount code either written on each brochure or a sticker with this information. I always point out the web store address and discount code to help drive orders to my web store. Raffle baskets don’t have to be expensive. You can use an A-Box, a few low-dollar amounts of items in a small basket or even a gift certificate to shop with you in the future.
Simple events, as I call them, are great for gaining customer contacts, and budget-friendly. However, this type of set up may not be for you if you’re not outgoing or not willing to stand in front of your table most of the time to engage with people who pass your table. For me, being a shy extrovert, this type of event does not work for me. But if you are a talker, are able to step out of your comfort zone and engage people, you can have a very successful event talking and gaining contact information from potential future customers and/or team members.
I like having stock on my table because I feel like it helps draw people in to me. I have even had a few events that required at least some amount of cash and carry on the table. My initial table did not have much on it – a few shower gels, lotions, sprays, hand creams and lip balms. I invested in things that I would use or that I felt would sell easily. As I continued to do events, I listened to what customers were asking for and have slowly added items to my table. When investing in stock, it is important to follow the prices in brochures and invest in these items when they are on sale. Not only can you pass on the deals to the customers, but I have learned, most people who buy Avon at events seem to know the sale prices on items. For example, the “regular” price of glimmersticks are $7, but for the past year have been on “sale” for either 3/$9 or $2.99 each. No one is going to pay me $7 for a glimmerstick when they know they are $3 on sale in most brochures.
I also like to invest in items that my customers order regularly. This way, if I don’t sell it at an event, I can use it to fill a future customer order. It is important not to over-invest if it is not in your budget. Also remember, Avon has a 90 day customer/120 day representative return policy, so if you don’t sell items at your event you can always return them to Avon.
In addition to having stock, I always put a recruiting flier as well as they raffle basket on my table. This helps me meet all of my goals – selling and gaining contacts.
So how can you find out what to expect from an event and how to prepare for it? I like to ask the show organizer a few questions up front, especially if it is an event that I am not familiar with. These questions include – Is this a first time event? If not, how has turn out been at previous events? What type of advertising will be done for the event? Am I required to donate a basket for a Chinese Auction? Based on their responses, I then decide what events I want to invest my time and money into.
So what if the show is a bust or customers don’t show up? Make the most out of your time that you’re required to be there. Walk around and talk to other vendors. You never know who might become your next customer or recruit – I’ve gotten both from other vendors. Making friends with other vendors can also be helpful for future shows. I have found many good, local events just from talking to other vendors. Like minded vendors have one goal in common – SUCCESS.
I hope these tips were helpful and wish you much success in your vendor event!